The brand has severe competition and hence there is high brand switching 2. Prada can collaborate with leading hotel chains, elite clubs etc whether rich people could become customers Threats 1. Overall, there are some major opportunities that Audi must not let go.
Change in economy which may reduce the dependence on luxury fashion 4. That will help beat the competition and churn demand. Superior quality and safety features. The company became famous for its mass produced vehicles such as the Model T and the Model A.
However, Audi has focused on both style and engineering. The company sold 2, vehicles in the U. Brand reputation combined with the second most loyal customer base Ford is the oldest of the three American companies, with its founder Henry Ford being famous for pioneering the revolutionary assembly line technique of mass production in the early 20th century.
Good Car Bad Car The company heavily invests in its F-Series product line, owning more than patents related to pickups. Fake imitation of Prada products affects the brand image and its business Opportunities 1.
JMC operates 3 assembly plants and one engine plant in China.
Fake imitations can affect the business for Christian Dior 2. On the one hand it provides some distinct advantages. Its sales in the Chinese and US markets has evolved rapidly. Christian Dior has a strong legacy of over half a century and strong presence over various luxury avenues across the world with more than wholly owned points of sale.
Ford is the leader in the pickup trucks market in the U. Capitalising the digital medium to increase its reach where it is not available 3. Entrance in emerging markets can be tapped by Prada 2.
Prada products are known for its quality and unique designs 3.
Access the full analysis A hybrid F-Series model will be available for sale in Its products are a major attraction for the media.SWOT Analysis of Audi (with Infographics) Presented here is a SWOT analysis of Audi: Compared to most tier two luxury car brands, Audi’s position in the market has ascended rapidly.
While the others struggled to gain a. SWOT Analysis of Coach, Inc by kasi | SWOT Analysis COACH is the US based leading leather Goods Company, which is involved in the production of handbags for women, luggage, wallets, briefcases, watches, briefcases, footwear and many products for both men and women.
Christian Dior is a complete luxury lifestyle brand. Christian Dior SWOT Analysis. Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Christian Dior: 1. Strengths in the SWOT analysis of Burberry Iconic fashion Brand: Having years of long history, Burberry brand remains synonymous with British fashion.
However, the company’s more recent fortunes have become more influenced by the tastes and aspirations of the Chinese market.
SWOT is not only helpful but essential for the marketing department. Use of SWOT analysis in branding and marketing. A critical part of planning is to look at the existing business position and predicting how external factors may affect the business. Businesses often conduct SWOT analysis to decide which marketing strategy tit should use.
The brandguide table above concludes the Prada SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.Download